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5 treds for Digital Advertising in coming years

Every year, we witness new and unexpected digital trends that lay the foundations for the future in marketing. And in 2021, we haven’t been disappointed. If anything, the digital marketing trends in 2022 are set to be some of the most groundbreaking to date.

At this time, I’ll seen continuing rise of TikTok, which has now taken over all other platforms as the leading on social media channel among Gen Z users. NFTs and crypto-currencies continued their momentum, sparking conversations about the future of finance. Google announced it would phase out in third-party cookies by 2023, leaving advertisers and digital marketers less than two years to navigate new channels to reach their target consumers. In recently, Facebook changed its name to Meta in a nod to the company’s ambition to embrace the metaverse, a 3D virtual world.

All in all, there are a lot of latest and exciting developments in the digital tends that will impact the way we communicate with our audience. To help digest and navigate the year ahead, they’ve broken down the key digital marketing trends to be aware of in 2022.

Here are the five digital marketing trends in 2022:
 

1. Short, DIY videos
 

TikTok has shifted the landscape of social media away from the status updates and curate photo grids in favor of short video posts. It did not take long for other platforms to jump on the bandwagon, with Instagram launching its Reels feature and Youtube leaning into ‘shorts.’

Short videos emphasize the fast-paced way in which we consume content and highlight the need for easy and succinct messages and engaging content that asks us to participate, whether it’s learning a new dance, joining a challenge and participating in surveys and polls.

The great thing about these short videos is that everyone has the ability to put together a quick video that is not super polished through their phone. Not only that, but these short engaging video content are candid, behind-the-scenes, DIY, real stories and have a more unpolished look are what younger consumers want.

2. Artificial intelligence in digital marketing

In recently years, advancements in AI (Artificial intelligence) have led to more intuitive reporting, automating general marketing tasks like monitoring site traffic and boosting search engine optimization for organic reach. But rather than focusing on the gained from Artificial intelligence, it is time to look to the future and how it impacts digital marketing.

Artificial intelligence has the ability to analyze more data, more quickly, than we do as humans. Artificial intelligence technology advances so do its capabilities, moving from automated tasks and campaigns to being able to predict what customers are likely to want next. For this reason, it is able to take the large data set that’s there to analyze the purchase history and behavior of customers. Then, be able to suggest a specific item and offer, or even a personalized advertisement.

Using Artificial intelligence to predict your customer’s next move means you can target them with the product or service they need, right when they need it. This kind of targeting will lead to high conversion rates and the sense that you understand users and their needs without being intrusive and overwhelming them with irrelevant targeting.

3. Focus on your audience

As the digital tends keeps changing consumers are becoming increasingly selective about the media they receive and consume and as such of their expectations are high do not be one of the accounts that get unfollowed.

After completed year of lockdowns has seen social media users grow fatigued, anxious and sometimes depressed by the constant barrage of content in their feeds. Some have even bitten the bullet and deactivated of their accounts. Those who remain on face the heavy stream of ads, campaigns and news that flood their social feeds each day and to say its saturated would be an understatement.

Be mindful of just how many sales-y posts each person comes up against in a two-minute scroll, and consider how and why yours would cut through the noise. Focus your strategy on engaging with your existing audience and building your database and they’ll find your messaging reaches those who are most interested in what you do.

4. Tell a real story

Storytelling is always key for brand marketing. But when it comes to selling product in the modern landscape, consumers are tired of just hearing about how you, the brand, believe your goods or services are better than the competition. They want to know how you have delivered on your promises in a way that has lived up to their needs and expectations.

This does not mean brands should take a step back and let their reviews do the talking. Rather, your marketing should shift its focus to storytelling do not just tell the consumer the benefits of of their product and why it’s better than their competitors, businesses should show through stories and customer testimonials how the product and service can help to solve a specific problem.

5. Privacy, transparency and trust-building

Digital advertising is in overload, and it’s making consumers ever more suspicious of the content they are targeted with. In 2022, digital marketers should be preparing for tighter privacy restrictions that will alter the way they can track their customer’s behavior. Google actually announced its curtailing of third-party cookies by 2023. That means many marketers and advertisers are going to need to reevaluate their strategies.

But this is not the end of data-driven content or marketing. It isn’t even the end of targeted advertising. If you’re looking for a positive spin to cast on this upheaval of digital marketing monopolies as we know them, consider it this way: it is the beginning of a new era of trust and transparency between company and consumer. Communicate with customers about what data you are collecting and for what reasons. Make it easy and accessible to opt-out at any point. And do not collect any data beyond what you need. The consumers are more into keeping it real than ever before, if you embrace this new direction of digital marketing it’s likely to produce great results for your customer relationships.