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5 india based eCommerce websites

The Indian eCommerce industry is booming very fast. And within a very short period of time, they have seen numerous startup companies that are operating in the eCommerce segment. The most popular multinationals operate their eCommerce business in India.

One thing that must be kept in mind is that the business model of every site is different than others. In creating this list of the best eCommerce companies in India, they have considered important factors such as revenue and customer popularity.

1. Myntra

Myntra is one of the biggest shopping e-tailers in fashion and lifestyle merchandise. It supplies a wide range of products from clothing to footwear and accessories. It focuses on bringing the most fashionable brands for its customers. Since 2014, Myntra was acquired by Flipkart.

Myntra has created a niche in the territory of eCommerce and subtle trust from people. In additionally, from discounts to Cash-on-Delivery benefits, the Myntra success mantra belongs to its hybrid logistics model. It takes uttermost care of its supply chain management and employs delivery agents with high experience.

Myntra has also come up with a complete guide to your everyday fashion and latest style trends. The “MyntraLookGood” is a daily fix of style tips, beauty tricks, celeb fashion, and non-stop entertainment. The tie-ups with celebrities and events are an outstanding strategy by Myntra to represent that fashion is in its DNA. Myntra has many celebrity brands like Salman Khan’s Being Human, Hrithik Roshan’s HRX, Deepika Padukone’s All about You, and Farhan Akhtar’s MARD. They believe that Bollywood influences fashion and frequent tie-up with celebrities helps to bring customers closer to Myntra.

2. Flipkart       

At present, Flipkart is an Indian based eCommerce venture; it has garnered a lot of interest in the minds of Indian consumers. It has opened up the scope for Indian e-tail market in a tremendous way. It started out as an online bookstore and now it has a gamut of products ranging from: books, apparels, digital music, electronics, home care and beauty. Moreover, it has now become a mega marketplace. Flipkart’s fundamental differentiator is its supply chain efficiency, definitive delivery of goods. It has been continuously developing and improving the customer experience. The website is easy to browse, hassle-free, or more convenient.

Two of the most important reasons for Flipkart’s grand success are the discounts and the option of Cash- on- Delivery which makes consumers more confident in purchasing products. Flipkart has an amazing customer retention rate with 70 per cent of repeat customers. Apart from the shopping experience, Flipkart’s largest online shopping festival – Big Billion Days is one of the most successful campaigns and it churns out millions of orders during that shopping season.

3. Amazon

Amazon is one of the largest online stores with a global presence. It not only provides a variety of product choices but also provides a great customer’s experience and splendid user service. Besides putting prominence to personalization, Amazon also monitors customer browsing and purchase patterns in order to provide them recommended products for future purchases. It operates in India as a marketplace rather than a retailer. Amazon has started two new initiatives for sellers in India: the ‘Self Service Registration (SSR)’ and ‘Amazon Easy Ship.

Amazon Self Service Registration (SSR) allows sellers to self register in Amazon marketplace, irrespective of location and size of the catalog. It enables sellers to start selling within a day without any third party intervention. With Amazon Easy Ship, the seller has to pack the shipment and confirm to Amazon that they are ready to ship. Amazon Logistics ensures that the pack is delivered to the customers within two to three working days. With new features such as Amazon Prime, user can receive delivery of products within 24 hours. By reducing the shipping time, Amazon keeps both retailers and customers happy and increases customer stickiness on the website. Right from mobile phones, to fashion products, books, electrical appliances, and grocery, Amazon has become a one-stop shop for all consumer needs.

4. Jabong

Jabong came into the eCommerce market with a bang and created a revolution within 6-7 months of launch. Besides selling products on their own through inventories, Jabong is also an online marketplace for third-party sellers. They predominantly cater to apparel, jewelry, footwear, and accessories and catalog approximate 50,000 products across 700 brands.

Jabong is known for its own logistics network that ensures fast delivery. If you are in a city like Delhi, you are bound to receive the product within 24 hours of order placement. Jabong is also trying to expand its international presence through its site ‘JabongWorld.com’. It ships Indian products to international customers.

One of Jabong’s uniqueness lies in its new idea of a fashion magazine, “The Juice’ an interesting blends of fashion, trends, people, and pop culture. The magazine has everything in it that readers would love to read in a fashion magazine. Jabong has also collaborated with films such as “Main Tera Hero”, “Bhaag Milkha Bhaag”, and “Humpty Sharma ki Dulhaniya” to offer exclusive products inspired by the movie. The many payment gateways offered by Jabong have made it convenient for consumers to order products from the website. Since 2016, Jabong was acquired by Myntra.

5. Snapdeal

Snapdeal is a successful eCommerce portal catering to customer’s buying needs at a much wider aspect. It was established with a concept of making products available to the customers at a discounted rate through offers and Snapdeal coupons. It gives you the best deals in a particular city in various service categories ranging from: restaurants, spas and salons, baby care, home, apparel, footwear or decor.

It has adopted the marketplace business model. Snapdeal came up with a unique idea of permitting local vendors and manufacturers to publish their product catalog and sell it on the Snapdeal portal. This avoids expensive costs involved in building own inventory. Snapdeal’s business model was awarded with mammoth funding to scale up their products, business and operations. It focuses on the logistics and efficient delivery to customers.  It operates in such a fast pace that a new product is added for every 30 seconds.