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How to create the perfect engaging content for social media

Engaging content which means your content is appealing to the eye of the audience; it interests them and grasps of their attention and makes them want to know more about your brand after looking at your content. It’s how your target audience connects with the content in that specific time, which helps them on all entertaining and emotional levels. Here are a few things that can help you achieve your goal of making your online content more appealing and engaging for your audience.

1. Create Content with Intent

After analyzing ‘why you are creating this content and for whom you are creating it,' you will be able to make a more appealing visual element for your audience based on your aims for the content. You will be able to increase engagement on your posts as you have created something that your target audience is interested. You create it to attract customers or influence your target audience or even make people your loyal customers. So before creating quality content, you need to be sure about your intentions and what goals you want to achieve by making such content for your brand.

Now all your marketing strategies might waste if you are creating great content but targeting the wrong audience. Similarly, you might have the right audience as a target, but because you were not clear about why you are targeting them, you will not be able to create content that your target audience will connect with.

2. Know Your Audience

Being a business in this technology-driven era gives you a chance to know your audience better. Having the social media presence on platforms such as integral, Facebook and twitter helps you as an entrepreneur and blogger, giving you an opportunity to interact with your audience at a more direct level and know their interests better.

You can talk to them directly by replying of their comments and posting content that would increase their engagement under your posts. And to know what interests them, you might want to share content that is more relatable to them where they can relate to it and then engage in your social media posts. Now how you can relate your content ideas with engagement is entirely up to you as a business.

3. Tell a Story

The best way to connect with your ideal consumers is to share content or stories that would be more authentic and real. Customers like to hear more real stories and how your product and your business helped somebody make their life easier. Your target audience will be able to connect with the stories being shared on your social media page, and there would be many who would relate to these stories, thus, increasing their liking for your brand. 

You can even share stories about how you started the business or your blog. This is a great way to attract your customers emotionally as they would trust the stories as they appear more personal. Sharing real experiences of past customers or even employees could help you maintain a real customer base.

4. Lean into Your Strengths

One of the most effective ways of creating more engaging content on social media forums like Instagram and Facebook is to use your strengths. If you are good at something, use it to make your social media presence more attractive for your target audience. You want to attract as much attention as you can to your pages on such platforms. And to do that, it’s highly recommended that use what you are most comfortable.

Meme sharing has become such a trending activity on social media and there are some memes that are so relatable. That is the kind of content you want to focus on that will make the customers see your social media presence and be like 'that's so me' As a result, they would either comment under it or share it with friends family.

5. Create Content That's Valuable to Your Customer

Being a brand that wants to increase their engagement, you need to create content that is valuable not only to you as a business, but also to your viewers. Your target audience will eventually become your potential buyers. To keep them engaged with your content, you need to add value to what you are advertising, whether through the graphics, a live video, or even a meme. Customers love it when they get an outclass customer service, before and after making a purchase, so make sure that you make the most of this.

When a customer visits your social media page, they should be able to see content that is worth their time or their interest. If it’s something that is very general or won’t be very helpful for any page visitor, there are chances they won’t be coming back. To create great content that would add meaning to their lives and increase their knowledge about any aspect of life, the audience will be more impressed by your brand and would probably come back again to gain more information. When people show engagement under valuable content, asking questions, this is your chance to know them better by adding value to your service as a brand to them. Your efficiency in responding to their queries and clarifying their ambiguities will make them trust you and believe in your brand.