Blog

DIGIPHARMA - DEMAND OF THE HOUR

“The biggest part of our digital transformation is changing the way we think.” — Simeon Preston

Digital Transformation is an activity of utilizing digital technologies to construct new or amend existing business Processes,culture and customer experiences to meet the dynamic market and customer requirements . In simple terms Digital transformation is the process of redefining business in this digital era to tone with the changing trends. Mobile communications , digital marketing , newly fangled analytics and so many others are playing a major role in transforming the healthcare industry . Digital Transformation within the pharma sector focuses on applying IT reliant services for aiding the management and delivery of health services . It mainly comprises of storage and exchange of clinical data in the form of electronic patient medication records , inter- professional communication via email and messages , computerized physician order entry , drug interaction and AE ( Adverse Effect) and ADR ( Adverse Drug Reaction ) , signal generation and handling patient care notes or counselling tips to the patient .

Digitalization In Pharmaceutical Industries –

In the Pharmaceutical industry , digital transformation is crucial for better patient care, safe , effective and economic use of drugs , greater transparency and increased production and drug development. Through Digital Transformation , there is increased propensity to reach potential customers , satisfy customer needs and better track of product performance .

When pharmaceutical companies make use of digitalization , it would be easier to generate counterfeit proof medications . It also ensures to meet an upsurge in  market requirements . Pharmaceutical companies also make use of automation and smart sensors that helps to measure drug adherence , which is a vital part of managing drug therapy . The use of artificial intelligence powered assistants can ensure personalized and round the clock conversations with patients and other assistants .

Digitalization In Pharmacies-

Electronic medication administrations record technology automatically documents the medications using electronic tracking sensors . Electronic medications reduce the time spent and documentation of each patient as well as generate a signal in case of drug drug interaction , drug allergies and drug therapies or contraindication according to the patients past medical and medication history . Nearly 40% reduction in medication errors and  60% reduction in documentation time having utilized the electronic media . It also provides a clear understanding of the medications issued to the patients .

Electronic patient records also the patient’s past medication history , social and family history to ensure the drugs given during current hospitalization comply with rational drug therapy . The alert feature of the EPM(Electronic Patient Medication) notifies the pharmacist when the medication is due . An additional feature of easy reporting of new or rare adverse effects makes it a vital tool .

Barcoding technology is a quick help during the patient admission process. With accurate dispensing of drugs .

Written by

Shubham Gorai