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IIM Ahmedabad and Snapdeal to Collaborate on Retail Tech Research

The Indian Institute of Management - Ahmedabad (IIMA) and ecommerce marketplace Snapdeal have signed a MoU with collaborate on research issues related to retail technology.
The Centre for Digital Transformation (CDT) at The Indian Institute of Management - Ahmedabad (IIM-A) is leading this academia-industry collaboration. As The Indian Institute of Management - Ahmedabad centre for excellence, The Centre for Digital Transformation (CDT) focuses on the activities that enhance for the digital ecosystem and leverages its expertise in research and development strategy.

Snapdeal will join The Centre for Digital Transformation as part of its Retail Tech Consortium that will undertake for the nationwide retail surveys, development of case studies, conduct for the field experiments and research studies, conferences, retail tech webinars, and etc.
One of the initiatives being undertaken by the consortium is the nationwide survey about the effect for online shopping for the more consumers. The research will cover approximate 30,000 consumers across for the country and will help ecosystem participants; academia and policymakers arrive for updated understanding in this regard.

Snapdeal, which draws approximate 80 percent of its users beyond the metro cities and focuses only on the value segment, is well-positioned to enable access for the consumer insights from amongst India’s large and growing value-conscious buyers. Professor Pankaj Setia said that The Indian Institute of Management - Ahmedabad Chair Professor and Founding Chairperson of the Centre for Digital Transformation, “Digitization of retail is happening much faster in India and poses some challenges and opportunities, both for online retailers and traditional retailers. Digital technologies are being intertwined with the retail processes, opening newer avenues for the retailers of all types. Through the Retail Tech consortium, we are taking for the deeper look at this changing landscape and presenting solutions that enhance the overall well-being of society. We are looking forward to working with Snapdeal to enable our endeavors.

Rajnish Wahi, Senior Vice President at Snapdeal said that the Retail Tech is the heart for creating a new, contemporary and future-ready retail ecosystem in India - one that builds upon the existing strengths of India’s diverse and vibrant retail sector. With our acute understanding of value commerce and our close linkages with Bharat, we look forward to adding value to this important initiative of The Indian Institute of Management - Ahmedabad (IIM-A).
The Centre for Digital Transformation at IIMA has been set up to help businesses understand and leverage the all-embracing implications for the new digital revolution. The Centre focuses on producing inter disciplinary research on new and emerging technologies and their impact on innovation or business management for the next few decades. The Centre has also set up an advisory Council on Responsible Digital Transformation that will help develop best practices and guidelines designed for benefit all stakeholders and achieve broader aims.